Market checks every renewal
Big Firm Strategy for Small Business Benefits
Gurney Benefits helps small businesses in greater Atlanta control employee benefit costs without compromising on care, compliance, or support.
See what this could look like
200+ Trusted Partners.Endless Possibilities.
Top carriers and cutting-edge solutions across 40+ benefits categories.
How We Help
We act as your benefits partner - plan selection, compliance, employee education, vendor negotiation, and more.
-
Health Insurance
Fully insured, level-funded, or self-funded - we help you navigate the options, avoid costly mistakes, and make smarter decisions.
-
Ancillary Benefits
Dental, vision, life/ad&d, disability, and more - designed to round out your offering and keep your team happy and protected.
-
PEOs & HR Tech
From Rippling to ADP to Justworks and more, we help you find, implement, or exit the right platform - without getting stuck in the fine print.
-
Regulatory Compliance
We make sure you're meeting all the federal and state requirements - so you don't have to worry about missed deadlines or penalties.
-
Ongoing Support
We're your benefits partner year-round - helping you resolve employee issues, billing errors, and whatever else comes up.
-
Expert Strategy
We design benefits that align with your goals - helping you control costs, reduce risk, and offer something your team actually values.
Why I Started Gurney Benefits
While working in private equity, I saw how a group of 50 mid-sized companies - each with around 150 employees - held average health insurance cost increases to just 1.1% annually over a decade. The difference? Strategy, leverage, and expertise.
Most small businesses don't have access to those tools, and as a result, they overpay. Gurney Benefits exists to change that - giving small employers the same strategic edge typically reserved for much larger companies.
Our Process
Networks, plan types, and deductibles matter - but they're only part of the story. We go deeper. Our process looks behind the scenes at the cost drivers most brokers ignore, helping you take control of what really impacts your spend.
-
Crawl
Many small businesses are grouped in ways that drive up their costs - their premiums end up subsidizing higher-risk companies. We help you find out if that's happening to you. If it is, we'll guide you in setting up a plan where your rates reflect your own risk, not someone else's.
-
Walk
Most small businesses lose money when their employees don't use much care - the carrier keeps the difference. We help you set up a plan that keeps those savings in your pocket.
-
Run
We help you tackle what's driving costs - from overpriced care to admin bloat. Our strategies often improve access to $0 out-of-pocket care while saving money. It's the same playbook large companies use - now built for you.
Our Values
-
Transparency
Most small businesses send health insurance premiums into a black box - no clarity on where the money actually goes. We believe every dollar should be trackable. If you want to manage costs, you need to understand them. We make that possible.
-
Competition
We take your benefits to market every year - not just when you ask, and not only when something feels broken. That consistent competitive pressure drives down costs and keeps vendors performing at their best.
-
Aligned Incentives
The benefits system is full of misaligned incentives - and small businesses often pay the price. We work to align the goals of your business, your employees, us, and every partner involved. When everyone's interests are in sync, costs go down and care gets better.
Gurney Benefits' Customers After 1 Year
-
39%
Average savings
The first year with Gurney Benefits
-
$10,170
Per Employee Per Year
Average savings the first year with Gurney Benefits
-
100%
Control
Over your group health insurance plan
A Message From the Founder
Most small businesses never get the personalized service or expertise they deserve from their benefits broker. At Gurney Benefits, we're built to serve you - not chase bigger fish.
We regularly fix issues left by past brokers: outdated compliance docs, billing problems, disconnected enrollment systems. And we do it while bringing sophisticated strategy usually reserved for much larger employers.
We're not just your broker - we're your partner. We show up, dig in, and make benefits feel manageable again.
- Hunter Gurney, Founder
Let's Talk
Whether you're just getting started or ready to overhaul your benefits strategy, I'd be glad to help. Let's connect.
Want to book time with me?
Book TimeVendors: Please don't put time on my calendar — send me a message to connect first.
Consulting & Investment Firms: If you're looking to engage me for insight into the benefits space, please include context in your message. I regularly provide paid strategic guidance for firms evaluating the market.